The question we hear most often at Digora — over coffee after a meeting, in messages that begin with “just a quick question”. The short answer is: yes, we will. But before the short answer, we owe you a longer one, about why this question is no longer a side issue at all.
The town square has moved
DataReportal’s Digital 2026 report shows that 2.77 million social media profiles are in use in Croatia — almost three quarters of the population — while around 85 per cent of citizens use the internet. The numbers, however, are only the frame. What matters more is what happens inside it: public conversation, once held in the town square, in the newspapers and on the evening news, has largely moved into the feeds.
We see the examples every day. When the President of the Republic has something to say, he increasingly does not call a press conference — he posts a status on Facebook. Within the hour the media have picked it up, commentators are interpreting it and the public is debating below the post. One may think all sorts of things about that style (and people do), but one thing is beyond dispute: the post has become the press release.
In early 2025, a call to boycott shops over high prices spread from “Halo, inspektore” (“Hello, Inspector”), a Facebook page of consumer activism. A page with more than a hundred thousand followers set off a wave that registered in the official receipt data, drew responses from both the Government and the retail chains, and spilled beyond Croatia’s borders. It is hard to recall a television programme in recent years that has shifted consumer behaviour so directly.
A year earlier, the song “Rim Tim Tagi Dim” had made Baby Lasagna a national phenomenon before he ever reached the big stage: it gathered millions of views on TikTok and YouTube, and the community that carried it towards Eurovision was born online. The audience did not arrive after the success — the audience created it.
The same holds without the front pages
What holds for presidents, consumer movements and Eurovision hits holds for everyday life as well. The family farm that sells out its season through inbox messages. The hair salon whose only shop window is Instagram. The tavern where last year’s photographs bring in this year’s guests. For small businesses, social media are the cheapest medium there is — and the only one in which you talk with the customer rather than merely advertise at them.
Presence is not communication
Here, however, lies the catch that makes the title question deserve a more serious answer than “sure”. Being present and communicating are not the same thing. A profile that posts every day yet says nothing does not build a reputation; it produces noise. The networks do not reward the loudest but the most consistent: those who know what they want to say, to whom and in what tone — and who answer when asked. A community is built by listening and responding, not merely by posting.
That is why serious social media management does not begin with a content calendar but with strategy: who you are, whom you are addressing, and how you will differ from a thousand other voices in the same feed. And success is not measured in likes but in effect: enquiries, visits, sales, trust.
So — will we?
We will, gladly. But before the first post we will ask you a counter-question: what do you want to say? Once we find the answer together, social media stop being a chore someone “has to handle” and become what they truly are today: the most direct channel between you and the people who matter to you.
Less noise. More message.